Throughout 2025 Carat will publish our CPG Marketing at the Algorithmic Crossroads content series - seven reports that will build a comprehensive strategic approach and playbook to win at CPG marketing in the new, third marketing era: the Algorithmic Era. You can find the two previously released chapters in the CPG Content Hub.
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This new installment, Consideration #2: Pioneering a New Way to Find Growth Audiences, explores how CPG brands can plan to move beyond mass personalization and platform-dependent targeting. In it you will discover how our pioneering strategic approach to unearthing potential new customers called Growth Mapping is a methodology designed to help CPG brands:
- Identify high-value audiences with precision
- Optimize media investment for maximum efficiency
- Balance short-term sales activation with long-term brand equity
- Move beyond outdated segmentation to uncover real commercial opportunities
To learn more about how Growth Mapping can transform your marketing strategy for the Algorithmic Era, download Consideration #2 today.
