Consideration #1 in our CPG Marketing at the Algorithmic Crossroads content series, this is the next installment in the creation of the dentsu CPG playbook for thriving in the Algorithmic Era.
In 2025 Carat will release seven reports that, combined, will build a comprehensive strategic approach to CPG marketing in the new, third marketing era: the Algorithmic Era.
In the first report we introduced six considerations for CPG marketers. Now we will dig into the details to bring those considerations to life, one actionable chapter at a time.
This report is a deep dive into Consideration #1: Preparing to Win the Battle for Algorithmic Availability.
As algorithms and artificial intelligence each take center stage in shaping consumer choices, brands must pivot to remain visible and relevant. In this report, we explore:
- How AI is transforming the ways CPG brands approach availability and consumer engagement
- The key role of algorithmic persuasion in modern marketing
- Actionable strategies to future-proof your brand’s visibility
Gain the insights you need to positively inform algorithmic and AI-driven decisions to create sustainable growth for your brand, today.
