In this new piece of thought leadership, the first of a series of seven releases in 2025, Carat’s global advertising and media industry experts share their future-facing guidance for CPG brands in the newly defined third era of marketing: The Algorithmic Era.
For decades, CPG brands have led the way in building success by achieving shared scale, that is, creating mental and physical availability through mass media.
But today, the landscape has shifted. Algorithms now shape consumer experiences, redefining how brands capture attention and drive growth.
How can CPG brands adapt and win in this new era?
In this exclusive report, Carat unpacks the evolving dynamics of shared scale, revealing how CPG brands can stay ahead by leveraging:
- The shift from broadcast to algorithmic media
- The new rules of mental and physical availability
- Strategies to create fame in a fragmented world
Drawing on 60 years of expertise, we provide actionable insights to help CPG brands navigate the Algorithmic Era with confidence.
Download the full report today and future-proof your brand’s growth with this new take on a CPG marketing playbook.
