Nerds, the iconic candy brand, is making a game-changing entrance into 2025 with a multi-channel media campaign planned and bought by Carat. The campaign will showcase the fantastic NERDS Gummy Cluster campaign created by Saatchi & Saatchi. Strategically planned to maximise Super Bowl fever and bring a slice of Americana to good old Blighty, this campaign is set to captivate audiences on both sides of the Atlantic.
The Out-of-Home (OOH) campaign is now live in the UK. It features the iconic Ocean Piccadilly Lights with Deepscreen 3D technology and Clear Channel's striking Cromination takeover. This is underpinned by 6—and 48-sheet coverage nationally across rail, mail, and roadside formats.
In addition to the OOH campaign, Nerds has secured extensive BVOD & CTV presence across key platforms to establish rich, contextual audience connections in a highly attentive space. This activity is complemented with hero linear spots across ITV's coverage of NFL Super Bowl LIX this weekend, further aligning the brand with a huge cultural moment. Look out for our half-time show slot featuring US superstar Shaboozey, walking the New Orleans streets with our very own Nerds 'Gummy' mascot!
The campaign will be further amplified across digital platforms, with a high-impact YouTube Masthead activation surrounding the Super Bowl conversation pre- and post-game and extensive coverage across social media and online video platforms throughout the campaign duration.
Well done to all involved in a totally 'sweet' campaign launch! Look out for more campaign activations across 2025 as we place Gummy firmly on the UK map!
