Pandora has worked with dentsu since 2016.
Pandora: dentsu has built a bespoke solution for the brand
Pandora has consolidated its global media account with dentsu.
The network will now handle media planning and buying for the jewellery brand across 36 markets, including the UK, US, Italy and France, among others.
Dentsu began working with Pandora in 2016. Its role was expanded following a global pitch in 2022. The network will now work as Pandora’s global media partner for the next two years.
Throughout its partnership, dentsu has built a bespoke operating model, the Pandora Experience Lab, which has integrated media, performance marketing, CRM and creative. Within that proposition, dentsu has built a Global Performance Studio focused on social and search.
The overall solution is made up of staff, capabilities and technology from across dentsu’s brands Carat, iProspect, Merkle and Tag.
Sylvain Valeix, head of the Pandora Experience Lab at dentsu, said the Lab is designed to "drive a culture of innovation and experimentation, realising the full potential of media as a driver for growth and brand impact”.
Dennis Pedersen, vice-president, paid media and performance marketing at Pandora, added: “dentsu’s willingness to innovatively rethink how we approach customer-centricity, has been invaluable to Pandora’s transformation over the last several years.”
Originally posted on Campaign on 28th January 2025.
Photo Credit: Getty Images
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