This page aggregates all CPG Marketing at the Algorithmic Crossroads content.
Carat has pioneered the media industry for 60 years, helping the most iconic CPG brands in the world to grow. One look at the global and local clients that we work with around the world today, and it’s clear that we have a huge number of deep CPG experts amongst our talent.
We speak to our clients day in, day out; we are their trusted partners. We build their businesses and deliver growth through our deep obsession with people and media. Our clients benefit from the wealth of knowledge and experience housed in our network.
We are also at the forefront of articulating where the industry is and anticipating where it’s moving. And we’re leaders steering how brands need to operate in this the third era of marketing; the new, algorithmic era.
At every inflection point in the media landscape, we back the craft of communications planning to make a transformative impact on brands’ top - and bottom - line. As media and marketing changes again, Carat leads CPG brands into the algorithmic era.
Bringing these two areas of expertise together we bring you a thought leadership series: CPG Marketing at the Algorithmic Crossroads.
📝 Overview report | CPG Marketing at the Algorithmic Crossroads
An introduction to the thinking and setting out the six considerations that deliver mass reach and growth for CPG brands in the Algorithmic Era.
Read the report here.
🎙️ The Human Element Podcast | CPG Marketing at the Algorithmic Crossroads
Hear from our main contributors as they introduce the content series in this accessible and friendly chat about all things CPG and algorithmic. Click here to listen to The Human Element Podcast on Spotify.
Our CPG Insights
- Consideration 1 - Preparing to Win the Battle for Algorithmic Availability, March 25th, 2025
Discover how to keep your brand visible by optimizing tagging, taxonomy, SEO, and link strategies across all touchpoints. Success in the Algorithmic Era starts with structured and transparent data that AI can easily process.
- Consideration 2 - April 2025
- Consideration 3 - April 2025
- Consideration 4 - May 2025
- Consideration 5 - May 2025
- Consideration 6 - June 2025
🖥️ LinkedIn Live Webinar | CPG Marketing at the Algorithmic Crossroads
March 7th 2025
We hosted a LinkedIn Live panel discussion to dive into some of the insights from the report. The panel was moderated by Sam Browne, Global Client President, Carat, and included Jack Cantwell, Global Client Lead and Head of Digital, Data & Tech, Carat, Hamish Kinniburgh, Chief Strategy and Consultancy Officer, dentsu Media, and Bram Meuleman, Global Head Strategy, Carat. Our special guest was Olya Dyachuk, Global Media & Data Director for The HEINEKEN Company.
For more, see the full blog post here.
Want to dive deeper...?
🔗 Download the CPG Marketing at Algorithmic Crossroads Overview Report
