United Airlines has awarded the bulk of its global media assignment to Dentsu Aegis Network following a review that began earlier this year, the company confirmed Thursday.
Carat will now handle media planning and buying and Merkle will manage targeted marketing efforts, while 360i will oversee social media efforts.
Mark Krolick, Vice President, Marketing, United Airlines, issued a statement: “We’re excited to align our work with Dentsu Aegis Network (DAN), the parent network of United’s creative agency, mcgarrybowen, for many of our marketing functions, including global media and social media, alongside WPP through Wunderman in Chicago and Buenos Aires.