Subway announced today it will consolidate its entire U.S. and Canadian (North American) media and creative business with Dentsu Aegis Network after a review launched in July.
Beginning in early 2018, the Franchise at Dentsu Aegis Network North America—which includes Carat New York, mcgarrybowen New York, Carat Canada and DentsuBos—will be responsible for the fast-food chain’s strategy across all channels. Employees out of the Japanese conglomerate’s New York, Toronto and Montreal offices will be tasked with expanding Subway’s brand vitality with consumers.
“This is a pivotal time for Subway as we are accelerating our transition to becoming a modern marketing organization,” said Karlin Linhardt, Subway senior vp of North American marketing. “We selected Dentsu Aegis because it is a data-driven organization with the resources, strategic vision and creativity needed to drive consistent value for our customers and our franchisees across all channels.”