Michael Liu

Michael leads the innovation practice for Carat US and works with clients and teams to build strategies that prepare brands for the future consumer (near & far).

Michael is constantly anticipating the ever-changing value dynamic between brands, consumers, and media to help clients take measured steps in order to experiment and learn. He has held various positions to garner a diverse perspective from integrated comms planning, mobile, global strategy, and most recently innovation. 

His experience and deep interest in emerging trends, youth culture, gaming, nascent tech, and decentralized experiences has helped clients such as The Home Depot, Macy’s, Staples, Nike, Adidas, Xbox, Microsoft, Sony, GM, Discovery Networks, and Beiersdorf.