Kate Shannon
EVP, Head of Planning
Kate brings over 16 years’ experience in the industry with expertise across various categories including CPG, automotive, retail, beauty, and luxury. Kate has been with the dentsu family for over 8.5 years, currently leading the Planning practice at Carat US. She has a deep interest in the advancement of data and technology to create more meaningful engagements with consumers, and in measurement and attribution to quantify successful business outcomes. Her true passion lies in developing and cultivating successful teams that take pride in their work and their clients, laser focused on driving actionable business results.