We don’t know about you, but Christmas always seems to come round quick! Not made any easier by the temperatures we’ve felt this week, of course…
What we envisaged might be the centre of gravity for Christmas 2022, has shifted as the year has progressed. There’s been a lot of thought given to the impact of the World Cup on Christmas, and whilst it’ll be a huge opportunity for brands to cut through and engage, we believe the wider global, political and economic context will shape what really matters to people and brands.
With record numbers of the UK population facing daily financial instability, along with a level of uncertainty not seen for a generation, the prognosis looks to be one of people learning to adapt.
So this Christmas - more than ever – it has to be about People.
Here’s our contribution to what we think will matter to people and brands most this Christmas: Understanding the true meaning of Christmas (and how brands can demonstrate this)