Q: Can you share a glimpse of your background and how your journey led you here?
Valeriia: Absolutely! My background is a unique fusion of Economic Cybernetics and Data Science. I charted my course to becoming an Analyst at Carat Ukraine, where I refined my skills and expertise over two years. During this time, I dove deep into the ocean of research data, exploring advertising trends, dissecting media consumption habits, and much more. A move to the UK saw me embrace the Carat family as an Insight and Strategy Assistant. It's been an exhilarating path of seeking fresh horizons and embracing new challenges. As I celebrate my first anniversary here, I'm thrilled by the adventure that's unfolded.
Q: Could you elaborate on your role and primary responsibilities within the company?
V: My role revolves around infusing fresh insights into our strategy and client teams. Armed with data sourced from premium resources, I compile comprehensive cross-sector analyses spanning markets, categories, and brands. My mission? Unearth trends, pinpoint developments and spot recent innovations to light the way for emerging business strategies. I dive deep into data to sculpt solutions to address business problems for clients and new business prospects. Moreover, I focus on building and understanding brand audiences by researching and analysing customer behaviours and preferences.
Q: What's the most exciting part of being part of the Carat team?
V: The thrill I find at Carat UK is in the freedom to roam creatively and the unwavering support that underpins it all. Here, innovation isn't just encouraged; it's celebrated! I'm free to explore new ideas, take initiative, and contribute meaningfully. The backing from my incredible colleagues nurtures a collaborative ecosystem where I'm empowered to shine and create a real impact. This seamless blend of independence and support crafts a dynamic and fulfilling work environment that I truly value.
Q: If you could offer advice to someone stepping into your shoes, what would it be?
V: My advice for those embarking on the journey of an Insight and Strategy Assistant is simple: Be a trailblazer and let your ideas shine without fear. Work harmoniously with your colleagues, and let your passion for insights and data shine. This role isn't just a job; it's a chance to shape the landscape. So, dive in with boundless enthusiasm and a voracious appetite for continuous learning.
Q: What makes your team truly stand out?
V: Our team's magic lies in our dynamic collaboration, infectious positivity, unwavering camaraderie, and endless avenues for personal growth. When we come together, creativity knows no bounds. We meld our strengths seamlessly to achieve results that matter. The uplifting energy infuses every day with a sense of shared purpose, fostering a genuine sense of unity. And the constant guidance from my colleagues propels me toward professional and personal excellence, ensuring I'm always striving to reach new heights.
Q: Could you give us a sneak peek into your current exciting projects?
V: There are two projects in particular that I'm really excited about: First up, Carat's annual 'Back to School' project, a labour of love from my team. This initiative promises to be a valuable experience, offering fresh insights and skill enhancement in the realm of insight tools to the wider agency. And yes, it's a great chance to get acquainted with our brilliant team. Then, there's 'Ad Campaign News,' a captivating platform I'm curating. Think monthly doses of the hottest, most captivating brand campaign launches. It's an exciting rollercoaster that keeps me on my toes.
Q: Beyond work, what tickles your fancy? Any hobbies or passions you'd like to share?
V: Lately, I've been on a spree of embracing new experiences and testing my limits. From the competitive courts of tennis and squash to group classes, I'm in full gear. I've also been immersing myself in lively heels and jazz funk dance sessions, moving to the beat of life's rhythm. But that's just the tip of the iceberg—my exploration of London's hidden gems fuels my passion for new adventures. These pursuits strike a perfect harmony with my virtual responsibilities, creating a well-rounded life.
Q: Lastly, could you reveal a quirky fact about yourself that few know?
V: Fun Fact - I'm an unabashed winter holiday lover—I actually prefer them over summer holidays. Why, you ask? I've been tearing up the slopes as a skiing enthusiast for ten years! I recently embarked on an exhilarating winter escapade to Iceland, and the positive vibes I brought back continue to spark my energy all year round. The siren call of winter adventures and the thrill of skiing have truly captured my heart.
Head over to our Instagram page, to check out Valeriia's day.