A decade after Byron Sharp’s ‘How Brands Grow’ was first published, in a year where 10 years of change has happened in 12 months, we have launched a new thought leadership piece which asks: How relevant is Byron Sharp today? We have dusted off the theory and taken a step back to consider which of The Laws of Growth still apply and also how to adapt them to win in the world as it stands today.
The pandemic has highlighted how some of Byron Sharp’s Laws of Growth are crucial for brand survival, but in 2020, while concepts work, it is how they are applied that needs to change.
