Home
Who we are
About Carat
Our leadership
News
How we think
Thoughts & views
What we do
Our work
Services
Working at Carat
Our culture
Careers
Contact us
Offices
Global
Site (English)
Americas
Canada (
English
|
Français
)
LATAM (
English
|
Spanish
)
United States (
English
)
APAC
Australia/New Zealand (
English
)
China (
中文
)
India (
English
)
Japan (
日本語
)
EMEA
Baltics (
English
)
Benelux (
English
|
Nederlands
|
Français
)
Czech Republic (
Čeština
)
Denmark (
English
|
Dansk
)
Finland (
Suomi
)
France (
Français
)
Germany (
English
|
Deutsch
)
Hungary (
English
)
Ireland (
English
)
Italy (
Italiano
)
Norway (
Norsk
)
Slovakia (
English
)
Spain (
Spanish
)
Sweden (
English
|
Svenska
)
United Kingdom (
English
)
MENA
Sitemap
Home
About
Accessibility
Careers
London
Contact Us
Cookies notice
Leadership
Andrea Potter
Ashley Baxter
Charles Reid
Charlotte Taylor
Chris Marsh
Christina Hawksworth
Claudia Howard
Fiona Lloyd
Grant Burke
Jo McCarthy
Kevin McEwan
Liz Chapman
Mark Hughes
Matt Willifer
Matthew Landeman
Michael Courtney
Michael Epstein
Robert Schwartz
Ruth Cartwright
Sean Healy
News
Announcing our ambition to become a Net Zero emissions company by 2030
Beiersdorf moves £25m UK Media account to Carat
Bold new brand campaign for Jacamo
C4 teams up with Co-op for ad break highlighting abuse of customer-facing staff
Cadbury Cream Egg celebrates 50th birthday with Golden Goobilee push
Cadbury Viewability
Campaign Media Awards 2021
Carat Diversity Inclusion Leaders
Carat Global 2016 ad spend report
Carat September 2016 ad spend report
Carat and Santander take the top-spot for Finance at the Effie UK Awards
Carat appoints Sean Healy as Global Chief Strategy Officer
Carat clean up at the MPA Inspiration Awards
Carat is #1 in RECMA qualitative evaluation
Carat named #1 by RECMA once again
Carat named #1 in RECMA's qualitative evaluation
Carat named RECMA's #1 global agency for third consecutive qualitative report
Carat named a leader amongst global media agencies
Carat named fastest growing network of 2013
Carat ranked #1 Globally in RECMA Qualitative Diagnostics Report
Carat ranked RECMA's number one global agency for the second time
Carat realigns global leadership for next phase of growth
Carat retains #1 position globally in RECMA qualitative diagnostics report
Carat retains #1 position in RECMA qualitative diagnostics report
Carat retains #1 position in the 2018 RECMA qualitative report
Carat retains Lionsgate's £25M media business
Carat retains its #1 position in the latest RECMA qualitative report
Carat's dominance in RECMA's qualitative evaluation continues
Carat's founder passes away
Celebrating the Wonder Mums and Super Dads of Carat
Clare Sapman appointed as new CEO
Co-op Christmas 2020
Co-op Community Fridges
Co-op Funeralcare partners with Reach on ad campaign to help bereaved
Co-op Insurance to target in-the-market consumers using Sky AdSmart
Co-op claims industry-first with online ads optimised for attention
Co-op partners with Global for media first
Countdown is on for Key Advice
DAN rebrands to dentsu
Dentsu UK partners with Co-op for The Code
Flora Kessler receives a 2020 WACL Future Leaders Award
Great Rail Journeys appoint Carat as media agency
Heinz Flex Kitchen
Hold Still community exhibition with support from Co-op
Hotter partners with Sky Media to reach new audience
Jacamo & Sky Media 2020
Kraft Heinz names Carat a Global Media Agency Partner
Make Disruption Pay: Striking the Balance
Mastercard and The Rugby World Cup 2015
Mastercard surprises football's biggest fan
Matt Willifer joining as CSO
Microsoft launches UK’s first national digital billboard campaign featuring sign language
My Light Shines On
Net Zero target validated
Nivea Men celebrate LFC League title with giant mural in city-wide OOH takeover
Oh what a night!
Oreo and The Batman 3D billboard sees two American icons collide
Panasonic Nanoe 2020
People's Postcode Lottery to Sponsor Emmerdale
ReBoxing Day
SimpliSafe locks down deal with Sky Media
Stonewall includes Dentsu Aegis on Top 100 LGBT+ employers list
Test News Article
The IPA Effectiveness Awards may have been virtual, but the wins were real
Unite The Pride
Vodafone are painting the town red. Digitally.
WARC Media 100
What goes into planning a paid promotional campaign to support a podcast?
Privacy Policy
Services
Business planning for growth
Consumer experience mapping
Designing & optimising media-led experiences
Investment & activation at scale
Marketing effectiveness
Partnerships & innovation
Performance marketing & commerce
Understanding people & culture
Sitemap
Terms and Conditions
Thoughts & Views
2019 Revisited: 10 trends in media
2020 Revisited: 10 trends in media
2021 Media Trends
3 Myths about Gen Z
4 alternative ways brands won at this year’s Super Bowl
4 reasons why this year’s Rugby World Cup is a great opportunity for brands
70:20:10 Redux
A Christmas list from Carat
A guide to TikTok for Brands
A post COVID-19 world for brands
AR and VR are making big efforts to become mainstream
Ad spend May 2023
Alcohol brands: how to win the first glass of the night
Amazon pop-up shop
Are we alone together in the solo economy?
Avoiding the audience catch-22: how brands grow their audience without alienating their customer base
Brand EQ 2022: Generations Report
Brands must adapt to three disruptive forces this Christmas
Byron Sharp in 2020
CES 2017: helping us all become more human
CMOs on the new world of media
Cannes Lions 2019: a diary by Sean Healy, Global CSO
Carat Brand EQ Report
Carat Conversations
Carat Conversations with Billie Whitehouse
Carat Conversations with Clive Downie
Carat Conversations with Gayle Troberman
Carat Conversations with Nicolle Pangis
Carat Conversations with Nonny de la Peña
Carat Conversations with Steve Clayton
Carat Views: Conspiracy Theories
Carat Views: CoronaVirus Update
Carat Views: Facebook Privacy
Carat Views: Facebook Shops
Carat Views: Fact Checking
Carat Views: Fortnite
Carat Views: Houseparty
Carat Views: Oscars
Carat Views: Quibi
Carat Views: Quibi Launch
Carat Views: Sports Update
Carat Views: TikTok
Carat Views: TikTok Update
Carat Views: eCommerce
Carat at DMEXCO: highlights and observations
Context is king — GDPR caused a wave of innovation in ad targeting
Covid 19 The Consumer Landscape
Covid 19 The Consumer Landscape In Scotland
Dark Clouds And Silver Linings
Data jargon buster
Dialing up on digital trust
Digital volunteering through Matchable
Evolving influence
Five reasons media agencies will thrive
Forged in a pandemic
Four COVID trends brands cannot ignore
Future of FMCG
Google's new search feature: what marketers need to know
Google, Facebook and the rest of the digital kids are growing up
Growth in online video ad spend
Have a Holly Moral Christmas
Here’s how to build your Christmas campaign for 2019
How YouTube influencers are rewriting the marketing rulebook
How is video advertising faring in the age of coronavirus?
How to approach brand purpose: a media planner's perspective
How to develop an OTT and co-viewing strategy
In Praise of OOH
Intelligence in trust. A new approach.
Is the current agency model broken?
LGBT History Month
Machine learning vs. artificial intelligence in media
Managing the Mum-guilt
Marketing trends for 2021:
Matt Willifer has a 'Mini Squawk' with Oystercatchers
Media Trends 2022
Mobile World Congress 2018: 3 trends to watch
New media to me is established media to others. It's pretty exciting.
Not another ‘new normal’ report
Ode to transparency
Our takeaways from Cannes Lions
Placing social purpose at the heart of your brand
Pride | Bringing yourself to work
Sisterhood is vital
Social Impact Report (2019)
Steps on the journey to LGBT+ inclusivity
Sustainability & Marketing: Our role in tackling the climate crisis
The Art of Influence
The Women’s World Cup: how brands create long-lasting impact after the final whistle
The attention economy
The evolution of creativity in video advertising
The future of retail is experiential - and not dead.
The future of voice is visual
The perfect consumer (data) journey
The role of brands in the time of Coronavirus
The show must go on(line) — the future of work after Coronavirus
Three innovative ways brands are being more sustainable
To AR is human
Trends to watch: data that’s more than insight
Tune in to tune out: how audio is bringing growth for advertisers in the digital detox world.
What Cannes we really do for clients?
What brands need to know about Google Lens
What do the Olympics mean for sport sponsorship in the digital age?
What is Brand EQ and why does it matter?
When the games stopped
Why Eurovision could be bigger than the Superbowl for brands
Why has 'Empathy' become the word of the moment?
Why in-sourcing doesn’t have to be anti-agency
Why should marketers care about AllBirds, Casper and other DNVBS?
World Cup 2018: 5 trends in media
dentsu Ad Spend Report, January 2022
dentsu CMO Survey 2020
‘Sensory logos’: what will your brand feel like in the metaverse?
Work
Co-op FareShare
Co-op Funeral Care | In Loving Memory
Edinburgh International Festival | My Light Shines On
Jacamo Sporting Moments
Mondelēz | Cadbury Dairy Milk | Donate Your Words
Navigation Item - Cadbury: donate your words case
Vodafone | S20 Launch
Working at Carat
Development.
Diversity & Inclusion
Social Impact
Change starts at home
For lasting good.
Get In Touch