Ashley Baxter

Ashley leads the Client Service team responsible for all Scottish Government and Framework Partners, including VisitScotland, Brand Scotland, Scottish Development International, and the core Government.

Her role is to develop award-winning communications strategies by collaborating with other dentsu brands across the network, managing all commercial elements across her client base, leading and developing her team to service Carat's clients to the highest standards.  

Ashley has also had the opportunity to work with international audiences to launch campaigns across the globe, resulting in highlights such as the launch for Scotland is Now in New York and San Francisco. 

Fresh from university, Ashley began her career in media 18 years ago, joining Feather Brooksbank (now Carat) as a Media Executive working across a range of consumer and B2B brands. In those days, digital media was in its infancy, and she focused on planning and buying traditional channels, including TV, Radio, Press and OOH. She has seen the media industry completely transform during this time. Now 90% of what Ashley does for her clients is digitally focused, guiding them through the fast-moving digital economy by drawing on people's considerable talent within the dentsu network.