Gen Z isn’t just navigating the media landscape, they’re rewriting the rules. The Gen Z Effect: Shaping the Year of Impact dives deep into the trends transforming how content is created, consumed, and connected.
Drawing on data and insights from dentsu’s The Year of Impact - 2025 Media Trends report, this edition delivers a front row view into the future of media. Packed with perspectives from Gen Z consumers at dentsu and Imagen Insights, a qualitative consumer insights company, this piece offers a rich mix of voices shaping tomorrow.
True to our pioneering spirit, we at Carat are exploring the rise of AI-powered content, planning for the algorithmic era, and redefining influence amidst the surge of niche communities. From the power of micromoments to the explosion of connected TV, we’re uncovering what’s driving media behaviors today, and tomorrow. With this knowledge, we’re innovating new solutions that are better for business, better for people and better for society.
Get the strategies you need to reach Gen Z where it matters most. Download The Gen Z Effect: Shaping the Tear of Impact now and start shaping conversations that count.
