poltronesofà has appointed Carat as its UK media partner following a competitive pitch process. This decision reflects the Italian furniture retailer’s commitment to strengthening its UK presence after acquiring ScS last year.
Carat’s appointment marks a significant milestone in its relationship with poltronesofà. Notably, the dentsu agency previously held the ScS media account, bringing valuable experience and insights to the partnership. The rigorous review process, which was handled by Ebiquity, included agencies Wavemaker, OMD, and Initiative, with Carat standing out for its strategic approach, innovative media solutions, and understanding of the brand's growth ambitions.
This win builds on Carat’s earlier success in securing poltronesofà’s media account in France, further establishing a trusted partnership across key European markets.
Mike McCoy, President of Carat UK, said: “We are thrilled to extend our relationship with poltronesofà in the UK. Combining our prior experience with ScS and our expertise in media strategy, we are confident in delivering impactful campaigns that support their continued growth.”
poltronesofà’s selection of Carat highlights its focus on leveraging best-in-class expertise to connect with consumers and drive market success.
