At Carat, we are driven by our commitment to craft innovative media solutions that deliver real results for our clients. This dedication was on full display at the Media Specialists Association (MSA) Awards 2024, where Carat Malaysia emerged as a significant force, contributing to dentsu Media Malaysia’s remarkable haul of 23 wins. Our exceptional work across various categories underscored our expertise in creating impactful and performance-driven campaigns.
Notably, Carat Malaysia secured prestigious accolades with 9 award wins in the following categories:
- Silver in Integrated Media, and Smart Impact for our groundbreaking work with Pizza Hut.
- Bronze in AI for our innovative approach to Pizza Hut.
- Bronze in Branded Entertainment, Martech, and Performance Media, for clients such as Pizza Hut, Standard Chartered Bank and PICO XR, showcasing our diverse capabilities in media strategy and execution.
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Our success at the MSA Awards is a testament to the collective effort and relentless drive of our team members. Winnie Chen-Head, Managing Director, Media, Malaysia, expressed her pride in the team's achievements:
"This recognition highlights the outstanding talent and commitment of our team at Carat Malaysia. I’m incredibly proud of how we have consistently pushed boundaries to deliver excellence for our clients."
The night also saw individual recognition for our team members, including Avraj Sing, Planning Director at Carat Malaysia, who was honored as Planner of the Year. These individual achievements further reinforce our position as leaders in media innovation.
As we continue to navigate the evolving media landscape, Carat remains committed to setting new standards in media excellence. Congratulations to the entire team for their hard work, dedication, and the remarkable success at the MSA Awards 2024.
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