Over the past four years, our research has proven that brands who exhibit higher emotional intelligence by creating value for people – living their brand purpose, communicating with meaning, and delivering exceptional customer experiences – outperform the market on growth.
The third edition of Brand EQ, Carat’s proprietary brand study that uncovers the traits that make the most successful brands, underscores the importance of building EQ in an increasingly complex world.
Key findings:
- Lower consumer confidence contributes to lower Brand EQ
- Gen Z is less likely to award EQ than older generations
- Consumers are looking for simplicity
How well does your brand lean into EQ? Download the full report to learn how the top 20 emotionally intelligent brands are winning with consumers and three ways to heighten your Brand EQ to drive competitive advantage.
