The Kraft Heinz Company today announced that following an intensive competitive review, the company has chosen two agencies to support its media planning and buying around the world.
Kraft Heinz has selected Carat, an award-winning media and content agency within the Dentsu Aegis Network, to support its Canada and International Zones. Carat also will take the lead agency role in developing global projects and capabilities with the company’s Amsterdam-based Global Media team. While the incumbent Starcom Worldwide has handled all the company’s global media buying and planning since 2018, Kraft Heinz is retaining Starcom as its agency of record within the U.S. Zone, the company’s largest business segment – but under a brand-new proposition.
Commenting on the review, Michael Epstein, CEO, Global Media Brands & Product, Dentsu Aegis Network said, “We are incredibly honored to partner with Kraft Heinz on their journey to connect people with some of the most loved brands in the world. Our teams around the world are excited to start designing and delivering new and compelling brand experiences that deliver growth every day for Kraft Heinz.”
